Men: In the late 1990s men wore khaki cargo pants, leather jackets based on the same cut as blazers, duster coats, bowling shirts, black bomber jackets with orange linings, preppy brands like Old Navy, tracksuits, and various types of sportswear manufactured by Adidas, Reebok, Hitec and Nike. At this time it became fashionable to leave shirts untucked. In Europe single-breasted three and four button suits began to replace the 1980s power suits. In America suits went out of fashion as men began to dress smart-casual and business casual, a trend kickstarted by Bill Gates of Microsoft
Women: In the late 1990s, women wore flared trousers, pastel colors like pink or baby blue, fleeces, miniskirts, grey sweatpants or yoga pants, tank tops revealing the midriff (crop top), capri pants, low-waisted jeans inspired by the designs of Alexander McQueen, thong underwear popularised by contemporary R&B and jungle music, and Union jack motifs inspired by the Cool Britannia movement. This continued into the 2000s
Youth: The late-1990s saw the rise of the British chav subculture, an offshoot of the casuals, a football fan subculture of the 1980s. Psychobilly bands popularised brothel creepers, gas station shirts and dark-colored bowling shirts, and pop punk and nu metal fans opted for spiky hair, black hoodies and baggy pants in black or red Royal Stewart tartan. Popular American fashions included capri pants, ponchos, bootcut jeans, hoodies, and cut off denim shorts.
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